Corporate Profile

F&N Foods (S) Pte Ltd was known as Asia Dairies Pte Ltd from the late 80’s till 1999, a change to reflect a vision of a total F&B company. It has since earned the distinction of being the leading dairy company in Singapore, manufacturing, marketing and distributing a wide range of pasteurized and canned milk, a broad range of fruit juices and quality ice cream products.

F&N Foods prides itself on its development of champion brands that enjoy strong consumer loyalty and always responding to consumer trends and demands. It has on its stellar portfolio of well-trusted and loved household brand names including Magnolia, Daisy, Farmhouse, NutriSoy, NutriTea, Fruit Tree Fresh, F&N and Meadow Gold. The company also distributes well-known brands like Sunkist Juices, Pura Fresh Milk, Yoplait yogurts and Snow margarine.

Year on year, F&N Foods constantly innovates and expands its product portfolio, firmly establishing them in the market place. In the last 2 years, the company recorded impressive sales and profitability by launching innovative and value-added products that took the market by storm.

In Singapore, Fruit Tree Fresh introduced the first fresh fruit juice with crunchy real fruit bits that excites the senses now has more than ten tantalizing flavours in the range; Nutrisoy Brown Rice Soya is another great success offering consumers more than soya goodness; Magnolia ice cream category saw an aggressive introduction of new product products in novelty and take-home segments including sundae-style tub and yoghurt ice cream; Magnolia, Singaporeans’ favourite milk brand since 1937 also launched a kids UHT milk range.

F&N Foods has a very strong International Business Unit, which has been enjoying great success in the export market through their wide products range including F&N, Gold Coin, Blue Cow, Daisy and Beehive canned milk, F&N soft-drinks, 100PLUS isotonic drinks, Fruit tree ready-to-drink juice and icafe ready-to-drink coffee.

F&N is built on trust created by strong, enduring partnerships across the region. These partnerships with suppliers, customers and business partners have created a company with a reputation for excellence and a complete understanding of consumer needs –with a winning portfolio products.