As the nation geared up for its 50th birthday celebrations, F&N marked this joyous milestone by rolling out various consumer activations on top of the "1965" movie sponsorship.
F&N Sparkling Drinks designed a hamper which consisted of 7 retro F&N glasses and a tray that were reminiscent of the nation-building years, and cans of F&N Sparkling Drinks. The hampers were given out with purchase of $50 worth of F&N Sparkling Drinks.
F&N MAGNOLIA milk launched the limited edition SG50 1-litre milk cartons featuring the iconic and nostalgic triangular pack—the milk packaging used in the 1950s and 1960s. Tote bags and mugs which featured the same triangular pack were given out as prizes for online contests and with every purchase of two 1-litre milk cartons at roadshows.