F&N SEASONS Singapore, took an unconventional approach for the launch of their new ready-to-drink green tea flavor – Ice Passionfruit Green Tea.
Instead of a traditional tri-media campaign, F&N SEASONS and its digital agency Isobar decided to launch Ice Passionfruit Green Tea with a series of social campaigns and an innovative installation that drives sampling – the F&N SEASONS Chill Booth.
This custom-built vending machine integrates facial recognition technology to deliver a fun and charming experience. Creative Director Stan Lim explains: “We wanted people to forget the demands of life for a moment… and we wanted that moment to be when they first taste the new flavour from F&N SEASONS. To make this as engaging as possible, we delivered the campaign proposition: “There’s always time to chill” through an experiential booth”.
The F&N SEASONS Chill Booth works on a simple challenge: Keep smiling and the Chill Booth recognises your expression, launching the robot arm which starts picking out a free can of Ice Passionfruit Green Tea for you. But if you stop smiling, then so will the robot arm.
On the social media front, the campaign encourages the local community to forget life’s smaller problems by facing it with a positive outlook through the use of familiar Singaporean lingo like “Chill lah!”, “Smile leh!” and “Relax lah!”. An upcoming Instagram campaign will also see these words of encouragement used as stickers to spread the message amongst friends.
The F&N SEASONS Chill Booth will be touring three locations this month: Chevron House from 10am – 6pm, July 10 to 11; Cineleisure from 10am – 9pm, July 12 to 13; and Mapletree Business City from 10am – 6pm, on July 18.
F&N SEASONS Ice Passionfruit Green Tea
Full-bodied, the invigorating bursts of passion fruit enhances without overwhelming the crisp overtones of the green tea in F&N ded preservatives. F&N SEASONS Ice Passionfruit Green Tea is a delicious complement to any meal and is an uplifting beverage to chill out with anytime during a hectic day. Or simply serve it chilled for a thirst quencher amidst the hot and humid weather!
F&N SEASONS Ice Passionfruit Green Tea is now conveniently available at major supermarket/hypermarket, convenient stores and coffeeshops.