THE 28th SEA GAMES
Singapore hosted the SEA Games for the fourth time, after a 22-year hiatus.
This was especially significant for Singapore as 2015 also marked its 50th year of independence.
Conceived in 1959 to help forge strong regional cooperation, understanding and unity within the Southeast Asian community, the SEA Games has seen participation nearly doubled to 11 countries, from 6.
Held from June 5–16, 2015, the SEA Games featured 36 sports and 402 events.
THE SPONSORSHIP
As a home-grown brand that has become the most well-loved isotonic drink in Singapore,
100PLUS was proud to be the Official Isotonic Drink of the 28th SEA Games.
As an Official Partner of the SEA Games and supporter of athletes, 100PLUS hydrated all the athletes throughout the duration of the Games.
The sponsorship also allowed 100PLUS to activate SEA Games related campaigns in Singapore, Malaysia, Thailand and Myanmar, countries where the brand commands a presence.
THE GOLD CAN
To commemorate the special significance of Singapore hosting the 28th SEA Games in its golden jubilee year, 100PLUS launched the specially designed 28th SEA Games Limited Edition Gold Can.
Gold represents the colour of champions. It also represents Team Singapore's pursuit of excellence. 100PLUS hoped to rally Singaporeans to unite and cheer on Team Singapore to "Go for Gold".